Forum Discussion
cekkk
Nov 22, 2012Explorer
OMG, we three in agreement!?!
Just to not agree too much, there has been little, probably no innovation in the cereal market forever, yet it thrives, selling us a few ounces of grain for more than the price of a bushel of same.
Nearly 40 years ago the FTC claimed a shared monopoly existed, squeezing out competition. The claim failed, after wasting a bunch of our dollars. But the absurdity of the term aside, it was just better pricing and positioning due to better advertising, IMO.
Just to not agree too much, there has been little, probably no innovation in the cereal market forever, yet it thrives, selling us a few ounces of grain for more than the price of a bushel of same.
Nearly 40 years ago the FTC claimed a shared monopoly existed, squeezing out competition. The claim failed, after wasting a bunch of our dollars. But the absurdity of the term aside, it was just better pricing and positioning due to better advertising, IMO.
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