trucks

shum02 wrote:

OH48Lt wrote:
Why does Honda even attempt to push this vehicle in the USA? Sales figures are so miserable that it can't be profitable.

They haven't the good sense to walk away from the table and only they seem to know why. Like I said if anyone else made this and had sales figures like this those responsible would have been fired and the line cancelled.

Do you suppose that Honda is profitable? Is there any chance that the Ridgeline is going to run them out of business? They could probably give Ridgelines away and still be profitable. I never heard anything about the Japanese government or anyone else bailing Honda out. If you want to talk about profits start a thread about GM. You're right, GM would have dumped the Ridgeline like they did the Pontiac and Saturn, but sometimes there is more to a business plan than instant $$$$ gratification.

EDIT. It took GM over75 years to determine that Pontiac couldn't be a money maker. Go figure!!!!