For an electric tankless water heater at a 50 degree F temperature rise, you use about 1 kW per 0.14 gallons per minute flow (assuming near perfect energy efficiency at converting electricity into water heating, which is a reasonable assumption). A 9.6 kW load (the maximum continuous load permitted by code on a 50A 240V circuit--for a continuous load it's derated to 80 percent capacity) will heat a bit over 1 1/3 gallons per minute at a 50 degree temperature rise. You can, of course, get a higher temperature rise for a correspondingly lower flow rate, and vice-versa.