Forum Discussion
the_bear_II
Oct 27, 2015Explorer
There is a rule of thumb that goes something like:
If someone is unhappy with a product or service they will tell 8 to 16 people. If they are happy with a product or service they will tell 4 to 6 people.
So keep that in mind when doing research, especially in looking at forums or Better Business Bureau...etc You'll see more complaints than you will satisfied posts, and yet three times as many customers are happy than are dissatisfied.
If someone is unhappy with a product or service they will tell 8 to 16 people. If they are happy with a product or service they will tell 4 to 6 people.
So keep that in mind when doing research, especially in looking at forums or Better Business Bureau...etc You'll see more complaints than you will satisfied posts, and yet three times as many customers are happy than are dissatisfied.
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