If we don't make money we don't survive and that is businesses bottom line too. Marketing companies are in business to make money and to do that they have to make money for their clients.
There are a few people that are Gluten intolerant or allergic (
http://www.celiaccentral.org/celiac-disease/facts-and-figures/according to the celiac foundation about 1% of the population) and celebrities (which many people don't realize have writers preparing their talking points) are touting the benefits of going gluten free. Among all the hubbub there is some basis in fact.
"Study suggests nutrient decline in garden crops over the last 50 years"
“It is much more reliable to look at average changes in the group rather than in individual foods, due to uncertainties in the 1950 and 1999 values,” Davis said. “Considered as a group, we found that six out of 13 nutrients showed apparently reliable declines between 1950 and 1999.”
CLICK HERE FOR COMPLETE ARTICLEGluten intolerance has gone up with the change in the molecular structure of the wheat.
Depending which end of the age spectrum you are on it may make no difference.
Nothing ventured nothing gained, reducing wheat products in our diet could provide some individuals improved health. So thought I would see what others experiences with going wheat free vs gluten free are?
Bottom line it is a pure simple mathematical equation:
If calories consumed are greater than those expended the result is weight gain.