Forum Discussion
Lantley
Nov 27, 2013Nomad
Why is Camping World so EXPENSIVE?
Because there business strategy is not based solely on price.
CW knows there are lots of RV'ers with no dominant retail player besides themselves. They have more stores and more buying power than anyone. They use mass advertising and lots of corporate sponsorships to bring customers to there stores.
Every retailer does not want to be a discounter. CW wants to be your one stop RV supermarket. They want to appear to be competitive on prices, but they know they need a strong margin to support their advertising and brick and mortar stores.
My biggest gripe with CW is that there is not a CW in my area. Contrary to the OP's beliefs CW's strategy is working. They continue to attract new customers and expand into new markets
Because there business strategy is not based solely on price.
CW knows there are lots of RV'ers with no dominant retail player besides themselves. They have more stores and more buying power than anyone. They use mass advertising and lots of corporate sponsorships to bring customers to there stores.
Every retailer does not want to be a discounter. CW wants to be your one stop RV supermarket. They want to appear to be competitive on prices, but they know they need a strong margin to support their advertising and brick and mortar stores.
My biggest gripe with CW is that there is not a CW in my area. Contrary to the OP's beliefs CW's strategy is working. They continue to attract new customers and expand into new markets
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