All I can say is they have one hellava marketing/promotional manager to convince the whole camping world that their stuff is better than everyone else's and you should pay 6 times more the price to buy theirs.
Ya, like I will be paying $40 bucks for a Yeti coffee mug any time soon. don't care if it does keep the coffee hot for 12 hours.......
I'm gonna drink that coffee gone in 10 minutes!!!
YETI 30 oz. Rambler Tumbler Cup
$39.99!!