ktmrfs wrote:
pricing is determined by percieved customer value and expected sales usually set to maximize profits. Mfg cost is part of the equation, but seldom is selling price set as a multiple of mfg cost.
And the pricing needs to take into account the development cost amortized over the product life.
I agree, and wasn't implying that anyone actually sets pricing as a multiple of manufacturing cost. What I mean is that for most products, where existing costs are 20x or more of manufacturing costs - there will be someone willing to come and undercut the market. For pretty much every other product in my inverter/wiring/battery/switches/fuses system that seems to be the case, but the battery monitor market seems unhinged.
It isn't that uncommon for products to sell for 10X or more of mfg cost
Sure, but there is usually a specific reason. For one, it's most commonly the case for low-cost items. It's normal to find a $1 cost of manufacturing item to be sold for $10. It's very rare to find a $10,000 C.O.M. item sold for $100,000. It's also common in low volume markets, and I guess that's what is happening with battery monitors.