Did Honda just come out with a new Generator ?

IF Honda measures their Db levels @ 9' then it's for a reason. IF they were significantly quieter than the competition @ 23' I'd bet the farm their marketing dept would tell us all about it. I suspect (I'm admittedly a skeptic of all marketing) that Honda found a way "truthfully" publish lower db's that may or may not reflect an actual side by side noise comparison. At the end of the day the red and blue ones are damn quiet but the yellow ones are catching up.