Looks like a rip off of
Fumotoplug that has been around for 40 years.
I have the Fumoto plugs on both of my GM vehicles,it makes changing oil a lot less messy. The drain plug is on rear of the pan and when you open it you have to have the collector pan just right or you over shoot it or under shoot it. Also don't have to worry about having a problem with the drain plug each time I change oil.
With the Fumoto Valve I just place the tube on it,place the tube inside my collection vessel and turn the handle. I can walk away and wait for it to empty,no mess at all.