Firman generator on sale at Costco

I think the market place is changing. The off brand gensets are better than they were just a few years ago. There is a market for an inexpensive genset that is only used occasionally. Once upon a time Honda was the only way to go, however in today's market the bargain priced gensets have a niche to fill.
The off brands are not equal to a Honda, but they still get the job done for the occasional user.