Having made more than eighty extrodinarily bright LED lamps (up to 300 actual consumed watts) my advice is to take the word of no sales ad or even suggestion but rather try lights out in-person before you buy. From an eight foot height 30 watts consumed LED will yield a bright light below. Problem is manufacturers lie and state the chip rating, underdrive them to save on the cost of a heatsink and a 30 watt rated fixture renders 20 watts worth of light.
To avoid this nonsense be wary and check the light yourself. Hard to do if shopping on line. I had to build 11 50-watt fixtures for Mercado del Sur because of ridiculous and rather fraudulent claim by commercial shop lamp vendors. I now have a trunk full of beautiful CREE cast aluminum streetlight fixtures. But they used a 16 watt CREE chip and driver circuit that was barely brighter than a child's night light. They are slated for 50 watt chips and to-be-yet-discovered drivers that will push them to fifty watts consumed. Larger chips are almost uniformly 34-36 volt units. Cree individual chips are 4-volt 3-5-7 watt.
Do selection with your eyeballs. Genuine 20 watt floodlight LED bulbs are not cheap because they have a heavy heat sink inside.
LED lighting is laden with fraudulent claims but getting screwed can be thwarted by seeing-is-believing. Good fortune in your search.