OldGreaser wrote:
The trailer manufacturer has a challenge to compete. If he makes better tires part of his base offering, his cost & price are higher than the competitors. His purchasing volume on a given model or series is not high enough to get a huge discount on tires. A significant percentage of potential customers know little if anything about different tires & quality. Another percentage of potential customers know something about tires & quality, but the marginal tires meet their needs, i.e. they don't plan to travel far and expect to replace tires based on age instead of travel wear. In either case, sales will be lost due to his rig being 'more expensive'. It would be very helpful if the manufacturers or dealers offered an enhanced wheel/tire option and made the benefits of the basic vs enhanced selection clear to the potential customer.
I just did a quick look and the retail price difference between an ST225/75R15 Load Range D with a wheel and an ST235/80R16 Load Range E, also with a wheel,was about $60.
Does this mean that $300 is the difference between someone buying and not buying a particular vehicle?
