I was able to use Salvo's method (as I call it since he posted how to do this a while ago) to identify where the losses are in the path.
I replaced one lead on the multi-meter with one I made from a long speaker wire with a clip on its end, so I can measure the voltage drop from one end of a long wire to the other when there is a known current on that wire. This gets you the actual V from the meter and then you can calculate the R, but here I just wanted the V.
The path is in three sections: Panel(P) to connections A, then to B, then to controller C. I had a steady 15 amp output over the time it took so that would be a steady 8ish amps along the path for all measurements.
P-A Pos 0.07, Neg 0.15 = 0.22
P-B Pos 0.14, Neg 0.21 = 0.35
P-C Pos 0.23, Neg 0.29 = 0.52
That total of 0.52 goes with my first look 29.0v at panel and 28.5v at controller for Vmp at the time. I can now see where to go to clean up the path that would do the most good.
Thanks again, Salvo! :)