Ford files trademark for F200 pickup.

I guess the real question is - is Ford doing this based on what they thought organic capitalistic demand is, or under government duress and funding to insulate from failure? If you throw enough money at something you can make it work, but is it really what consumers want? The net result is, it doesn't matter. Because whether you buy these vehicles or not, as a taxpayer you're still footing the bill either way- success or failure. But consumer demand is not the driving force behind this effort. Good thing the government knows what I need so I don't have to think about it.