Ford files trademark for F200 pickup.

BB_TX wrote:

way2roll wrote:
I guess the real question is - is Ford doing this based on what they thought organic capitalistic demand is, or under government duress and funding to insulate from failure? …. .

I would say it is a competitive move, not just Ford, by all of them to get ahead of the game rather than try to play the come from behind game later. Whoever is first is likely to reap the greater profits. Like it or not EV is the future.

I'll have to disagree. I think it's the interim future depending on who is holding the purse and the iron fist. But there's too many downsides to EV's right now. And while I get first gen of any product will have to have it's evolution, EV's just aren't better than ICE's. Not in performance and not in measurable ecological impact when you look at the process cradle to grave. And in order to have a real success, a product needs to be better than the one it's replacing. Either that or have it forced upon you. But being forced just illustrates my argument. If EV's were better they would have succeeded through their own merits decades ago. Success isn't really success if it's mandated. Consumer demand won't support the current EV offerings to offset ICE sales. Reminds me of the whole DEF solution for diesel emissions. Sure it might work on paper, but it's clunky, messy, provides it's own ecological impacts to production and the capper - the container it's in is not recyclable. Just trading one set of problems for another. This isn't solving anything - aside from filling more coffers. BTW - I am in no way anti EV. I am all for freedom of choice to buy the products you want. I don't want to infringe on any potential EV buyer from living their dream. Just don't make it part of my tax bill.