2015 powerstroke 440hp/860tq

ksss wrote:

BurbMan wrote:

Turtle n Peeps wrote:
I'm beginning to figure out how they sell these trucks and who they sell them too. :B LOL

Boy that really puts a fine point on the discussion....had coffee coming out of my nose when I read that! LOL!!! Definitely in the "It's only funny because it's true" category...

Think about it, the 6.0 came out in 2003, so Ford is now 10 years later still trying to market a reliable diesel. All motors and vehicles need repairs, but some of the repair bills on these Fords are off the charts!! Combined with the V-10 sparkplug FUBAR, their powertrain engineering team needs a re-org....

The powertrain team at Ford may have dropped the ball since 03. However the Ford marketing group has more than made up for the their pickup's short comings. I would guess the peak of the diesel pickup market started around 1999 give or take. The Ford PS 7.3 was an exceptional powerplant. Even going back to the NA 6.9 and 7.3, they were strong motors for their time. They created a lot of good will during the glory years (thanks to poor offerings from GM and Dodge). Ford since has largely failed to produce a pickup that was equal to the completion since the 6.0. Yet Ford marketing has been successful in creating incredible brand loyalty even though they built the worst product on the market. Anyone know why Ford has been so ignorant on their warranty claims for the 6.7? It's because they can! They have built arguably the worse diesel engine line in the last 10 years and yet they still own the diesel pickup market. GM I am sure does not want to cover those claims over the fuel injection systems but they do, they cant afford not to.

GM and Dodge could not have released the product that Ford has over the last 10 years and survive. No way in hell. Ford excels because they have built a level of brand loyalty with their customers that defies even the worst of products. I would put Ford's customer loyalty right there with John Deere Ag equipment and CAT heavy equipment for brand loyalty. I have read and know guys that threw good money after bad into their 6.0 and 6.4 engines and thanked FORD for their due diligence by buying a 6.7. While some have left the flock, enough stay the course to keep Ford on top of the marketshare leader board.

Regardless if your a Ford fan or not, it is impressive. GM or Ram certainly would love to have the same type of product loyalty.

MY DISCLAIMER (I think the 6.7 is a much better product than either the 6.0 or 6.4 but looks like it still has some teething issues but not nearly the horror show the other two diesels engines have been).

Well you are talking to a guy, that has drank as much blue koolaid as anyone, never really got into this brand loyalty pissing match on here , but owned a 99 7.3 Superduty for nearly 16 years until last friday. I had no real desire to buy a new ford,and overall the 7.3 was nearly flawless over the 16 years, but because of the 6.0 ,6.4,and who knows for a fact how the 6.7 will turn out the ford was not even in the running for me.

Last week I test drove a new Duramax, wow thought it was the truck for me, but thought I would at least give the Ram a look, yes you guessed it , I never took a second look even over my shoulder at that Duramax, Ram it was. Times are changing, and I have to guess there are going to be a lot more like me as time goes on .