Here's a video on the Rebel... I think RAM needs to consider adding a telescoping steering wheel and back off the large "RAM" text on the tailgate. Link
In general, I think it's a good idea. If it weren't for the fugly grill and tailgate, and excessive bling inside, I could see myself driving one. The particular backdrop they selected is very much like the places I drag my little trailer.
Am I the only one that worries about getting stranded if the air suspension fails?