2016 Toyota Tundra to come with Cummins diesel

Turtle n Peeps wrote:

GeoBoy wrote:
It is really strange that Toyota is using such a big engine in a half ton pickup. Also Toyota has a lot of experience with diesel engines in their Hino truck line and they have just introduced a small turbo diesel in their forklift line that meets tier four emmissions. Very strange.

It's called marketing. :)

Doesn't matter if fugangelipduck engine company is the best and build the best diesel engine in the world. In the US people recognize the Cummins name. That is what they want.

The Dmax is a damn good engine but I bet if Chevy got the Cummins to put in their trucks they would sell more. It's just the way it is.

+1 on the marketing.

If I had to guess there's two huge reasons Toyota is considering the Cummins diesel for their Tundra truck:

1. The Cummins name is well-known and respected. Hard to put a real value on that. Truck buyers are notorious for being emotionally bonded to a certain image. Toyota learned this the hard way with the 2007-2013 Tundra. For a lot of truck buyers, the Tundra will be more of a "real" truck with the Cummins.

2. Much lower R&D costs. Cummin's did all the expensive, hard work to meet EPA requirements.

IMO, if Toyota can match-up a nice Aisin tranny and boost payload/towing to 2000/12,500 lbs. respectively, and keep empty highway MPG's in the low 20's, they'll have a very competitive 1/2 ton, for sure! As much as some folks want Toyota to enter the 3/4 ton market, they won't. Why would they? They're having enough trouble remaining competitive in the 1/2 ton arena.

My hat's off to Ram, Nissan, and Toyota! They're shaking things up and that's a very cool thing :B