2016 Toyota Tundra to come with Cummins diesel

JIMNLIN wrote:

otrfun wrote:
2. How can Toyota (or Nissan) seriously compete in the 3/4 ton market when they're not competitive in the 1/2 ton market? Big 3 buyers are pretty finicky and very brand faithful--especially in the macho, Heavy-Duty market What could Toyota and Nissan offer to compete head-on with the Big 3, big displacement, high-torque (850+ ft. lb.) diesels?

Looks like your looking for a argument.
Never said anything about Nissan. What I said was quote;
"IMO Toyota knows at some point they will have too compete in the HD pickup market. The 3/4 ton is the most popular of the HD pickups so naturally they would start at that point."
Toyota would like to compete in the 3/4 ton truck market. There is a place for a 3/4 ton HD pickup with a 300-500 new gen diesel that can show lower fuel usage rates and less maintenance and less up front costs.
Truck owners in the 3/4 ton market now have either the huge 750-850 ft lb diesel or a high hp smallblock gas guzzler at high rpms at high noise levels. IMO a 300/500 diesel would have a place in a HD 3/4 ton for a start.

I'm looking for an argument by asking you two perfectly, legitimate questions? Hhmm . . . interesting . . .

1. Just because you didn't mention anything about Nissan doesn't mean I'm not allowed to put Nissan in parenthesis as an understood equivalent (or secondary point). Toyota was obviously my primary point. That's why Toyota was not in parenthesis. Maybe you're not aware of it, but Nissan is also going to use a 5.0 Cummins diesel engine in their new Titan.

2. Secondly, you didn't address my first question. Your answer is crucial to understanding how you believe Toyota is capable or even willing to take on the 3/4 ton market. Just saying you feel they want to, and are capable of doing so, isn't much justification. I've given my justification for my position. Toyota has a marketing problem with their 1/2 ton truck---which can't be ignored.

3. Lastly, you more or less answered my 2nd question by stating my position on the 5.0 Cummins all along--that it fills a "void" in the market. But, you didn't address the primary question of how Toyota (and Nissan) can compete with the big displacement diesels in the 3/4 ton market. If you say they don't have to, then I believe you're ignoring all the basic marketing issues they'll encounter if they enter the 3/4 ton market.