Forum Discussion
goducks10
Feb 14, 2014Explorer
Toyota has had a long enough run to make a dent in 1/2 ton sales. If they were to pass say Ram in truck sales then you could take them seriously. But they maintain 5th place behind Ford, the GM twins, and Ram. Putting a Cummins motor in one isn't going to shake things up like the high mpg Ram 1500 will. I agree with the above post that Toyota entering the 3/4 ton market will be fruitless. No doubt they will sell enough to make it profitable, but will never beat out any of the big 3.
I will say that I feel Toyota makes a very good 1/2 ton truck, but lets face it there is such an underlying USA made customer base and loyalty to the big 3 that even if Toyota made an HD 1/2 ton like the HD Ford F150 with say 2300lbs of payload with the 5.0 Cummins it will never take enough sales away from the big 3 to matter.
I will say that I feel Toyota makes a very good 1/2 ton truck, but lets face it there is such an underlying USA made customer base and loyalty to the big 3 that even if Toyota made an HD 1/2 ton like the HD Ford F150 with say 2300lbs of payload with the 5.0 Cummins it will never take enough sales away from the big 3 to matter.
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