2016 Toyota Tundra to come with Cummins diesel
Yep, you read that right. Linky
Forum Discussion
Gotcha, I understand completely what you mean. When they first came out, they had some good commercials, showing how tough they are, how much weight they can pull, how good the brakes are, etc etc. Since then I haven't really seen any commercials for the Tundra.
I think Toyota's biggest problem is exemplified by the xenophobe mentality we see on this forum. People that won't buy a Toyota because they think its a "foreign vehicle", even though it has consistently been the most American truck since the 2007 model year. There are some people that are too ignorant to reason with. They will NEVER buy a Tundra, even if it had 1000 HP, 2000 lbs/ft torque, got 35 mpg towing and cost $20,000 fully loaded. Toyota will never win over these idiots. They complain that Toyota's profits go back to Japan (minus import taxes, sales tax, property tax, wage taxes, etc etc), even though they could buy Toyota stock and make money off Toyota's profits. These are often the same people that rave about the billions of dollars in bailout money that the US gov't (IE, our tax dollars) gave to GM. Personally I would rather get the taxes we get from Toyota and let the profits go back to Japan than spend BILLIONS of dollars propping up a flawed business. One doesn't create excess money and its BAD... the other costs billions of tax dollars and is GOOD? I don't understand.
Then you have your truck buyers that will only by their brand. The people that will only buy a (insert Big 3 brand here) and would never even consider another brand of truck. Again... Toyota could make a better product for a better price that has better power, better towing and better economy, but they won't buy it cause they have always been a (insert Big 3 brand here) truck owner.
I think that Toyota knows that American truck buyers are fiercely loyal and it was going to be hard to break into Ford/GM/Ram's market shares. I don't think they ever meant to sell huge numbers of trucks. They seem fairly happy selling 100,000 Tundra's a year for the time being. They originally wanted to sell about 200,000 a year (and did in 2007 before the economy tanked) and never really got back on track.
Time will tell if Toyota decides they want to double their sales or not. I love my Tundra. If they sell a true 3/4 ton (8800 lbs GVWR or higher) for a competitive price then I will really consider buying another one in a couple years. If not, I will be forced to pick from a smaller pool of 3/4 ton vehicles.
I think Toyota's biggest problem is exemplified by the xenophobe mentality we see on this forum. People that won't buy a Toyota because they think its a "foreign vehicle", even though it has consistently been the most American truck since the 2007 model year. There are some people that are too ignorant to reason with. They will NEVER buy a Tundra, even if it had 1000 HP, 2000 lbs/ft torque, got 35 mpg towing and cost $20,000 fully loaded. Toyota will never win over these idiots. They complain that Toyota's profits go back to Japan (minus import taxes, sales tax, property tax, wage taxes, etc etc), even though they could buy Toyota stock and make money off Toyota's profits. These are often the same people that rave about the billions of dollars in bailout money that the US gov't (IE, our tax dollars) gave to GM. Personally I would rather get the taxes we get from Toyota and let the profits go back to Japan than spend BILLIONS of dollars propping up a flawed business. One doesn't create excess money and its BAD... the other costs billions of tax dollars and is GOOD? I don't understand.
Then you have your truck buyers that will only by their brand. The people that will only buy a (insert Big 3 brand here) and would never even consider another brand of truck. Again... Toyota could make a better product for a better price that has better power, better towing and better economy, but they won't buy it cause they have always been a (insert Big 3 brand here) truck owner.
I think that Toyota knows that American truck buyers are fiercely loyal and it was going to be hard to break into Ford/GM/Ram's market shares. I don't think they ever meant to sell huge numbers of trucks. They seem fairly happy selling 100,000 Tundra's a year for the time being. They originally wanted to sell about 200,000 a year (and did in 2007 before the economy tanked) and never really got back on track.
Time will tell if Toyota decides they want to double their sales or not. I love my Tundra. If they sell a true 3/4 ton (8800 lbs GVWR or higher) for a competitive price then I will really consider buying another one in a couple years. If not, I will be forced to pick from a smaller pool of 3/4 ton vehicles.
