Looks like a good looking truck and Ford and Ram offroad HDs may have been put on notice, but GM needs to ditch the hot wax dipped frames for a e coated/painted frame. Link
They don't salt the roads in Texas. Here in the rust belt it don't much matter what you put on the frames they're showing surface rust in 2 years and the coating is gone in 5.
BTW I see these new Chevys are coming with 2" lift kits from the factory.