Forum Discussion
Jarlaxle
Dec 28, 2014Explorer II
BenK wrote:
To me, silly name change for marketing purposes...but I'm always on the
outside of most herds. At best the fringe of any herd...
My GMT400 series Suburban is a GMC Suburban. Same year had Chevy also
sell a Suburban. Had several refundable deposits for a 8.6K GVWR Sub
and most of the Chevy dealers called with a 7.4K GVWR Suburban with
no understanding that there is a difference
Found a semi-truck dealer who also sold cars for his customers to have
a one stop shopping dealer
That salesman really knew his stuff and special ordered my Sub. GMC as
GM wouldn't allow them to sell Chevy's. Just GMC (Pontiac, Buick, Olds,
Sierra, etc)
With the GMT800's, GMC's SUV Marketing ID person decided to drop the
Suburban name. To rename it a Yukon XL. To end the GMC linage for
Suburban. To me, dumb for a +$500K/year marketing person to think a
good thing.
Both 1500's and 2500's on both badges, Suburban and Yukon XL
Understand the underlaying philosophy of 'uplifting' from the lowly
Chevrolet class of buyers of the Suburban, Tahoe. Escalade, Denali,
and now Yukon
Know it works, as their demographics surveys helped them make that
decision.
Like my Highly Educated Cousin (masters) and his 3 month decision
whether the Rodeo or Passport. Told him they were the same vehicle and
made by Isuzu. He wouldn't believe me and showed me the plastic badge
differences.
Finally decided on the Honda for the sake of the Honda rep. Saying that
Isuzu is an upstart and could not make a SUV as well as Honda could/can
Made no matter that the Honda was listed for more than the Isuzu. Or
that the Isuzu dealer was closer to him than the Honda dealer. Sold it
a few years ago and has constantly told me that his decision was the
better over my advice...
Anyway, the Chevy Suburban is the same vehicle as the Yukon XL, except
for the plastic badging and option mix
Wonder if GMC will also have a 2500 Yukon XL when Chevy offers this new
2500 Suburban. Same vehicle just different badging, or maybe they will
made a complete new one for GMC... :R
Name changes do make a difference when the legacy is not as good as
wished for. So new beginnings with a new name...
Not trying to defend your crazy cousin, but: did the Passport have a better warranty than the Rodeo? I vaguely recall something like that...
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