Just out of curiosity gtschulz, are you a dealer of Amsoil products ?
EDIT: I am now retired from a multi billion dollar corporation. At one time in my career there I was part of a "team" that did among other employee training things, "write the mission statement". We used lots of flowery sounding buzzwords, and it looked really cool. All printed up nicely, and framed in expensive frames, hung on the walls of all the conference rooms and hallways.
I always had a rather hard time with the idea that it actually made any real difference in actual products we made.....but hey.....they paid me to do stuff like that, time that could have been spent doing actual work.
"Mission statements"....to me they came to be known as BS buzzwords.