Forum Discussion
carringb
Aug 08, 2012Explorer
Ford sold its Heavy truck line completely to Daimler, including production tooling and equipment, and the designs to Daimler. Production moved to Portland, OR and St. Thomas Ontario. The exception was the Bullet (Ram) and the 360 (Mistubishi Fuso). Those were re-badged Daimler models. But everything else in the Sterling line was a Ford truck at one point. The only change Daimler made was changing the blue "Ford" oval to a black "S" oval.
Ford:
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Sterling:
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Sterling was discontinued because future models would be re-badge FL brands, and they did not want to dilute the brand by having identical trucks with different nameplates.
Ford:
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Sterling:
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Sterling was discontinued because future models would be re-badge FL brands, and they did not want to dilute the brand by having identical trucks with different nameplates.
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