August Numbers are In

I think Toyota is really missing the boat with the new Tundra and the numbers show it. A 10% increase looks ok but it is likely due to sales on the outgoing '13s. The all "new" 2014s aren't really that new, mostly just a re-skin and interior changes over the same drive train. Where they are lagging behind is payload. Ford and GM have upped payload with HD models and saw sales rise. Toyota needs to step up and put out an HD model. Up the payload to 2k (which wouldn't take much to do)and I guarantee they would sell thousands more. I know lots of people who had to jump ship to Ford, not because they wanted to but because they had to.