Best Selling Trucks 1/15
I guess I'll do the honors... I would also suggest reading the article too...Enjoy! Link
Forum Discussion
Fast Mopar wrote:shum02 wrote:
If the trend continues look for Ford to re-introduce the "World" Ranger to North America. The Ranger was biting into the very lucrative F150 sales.
The Ranger was discontinued 4 years ago. The F150 has been the number one seller in the US for 38 years. Ford made very few changes to the Ranger over the years and let it die on the vine, and then claimed that the market dried up for smaller trucks. Meanwhile, the F150 was getting the latest updates every year, continually making it a fantastic truck. Ranger appealed to people like me who do not want or need a large pickup. There is a market for smaller pickups, and yes there is probably some overlap, but the market is certainly large enough for a modern smaller pickup without stealing away too many full size pickup sales. I'm glad GM decided to get back in the game. Ford and FCA should do the same.
While that is true we are not privy to the market research or business plan for any OEM unless we are way up the food chain. If Ford management decided that the data indicated they not go after this segment in the U.S. we are in no position to contradict this decision.
