Look online for prices and know what you should expect to pay. Also, we bought a one year old unit for $5000 less than the new "this years" model. It still had the tags on the appliances - I think someone bought it and decided it was too small or some such and traded up. Look for a good used unit - they are out there - and let someone else pay the depreciation. There are many nearly new units on Craigslist, etc. If you are willing to drive up to 100 miles for a deal, that is a plus. Most dealers will price match if they can, so if you find it cheaper 50 miles away, possibly your local dealer will match it. I would be willing to pay a small premium to buy from a dealer I liked - so look for reviews and deal with the guy that has the best reputation for service after the sale.