I finally drove one. Buddy of mine at work just picked up his LTZ, Z71, double cab. I have to say, Toyota might actually have some competition finally, I won't say it is better, but I think it is as...
If there's a catch thats it ^^^. If the price is to close to the full size trucks and they do not have a noticeable benefit in fuel economy gains, the only real perk would be maneuverability. Then again, like Bionic Man pointed out, Toyota has no problem selling Tacoma's which are very long in the tooth.