Chinese Vehicles
Would a Chinese vehicle have quality on par with the U.S. vehicle? And what would the implications be both from a quality and perception if one of the former Big Three were purchased by a Chinese co...
Forum Discussion
SidecarFlip wrote:
What is RAM anyway? It's a badge, nothing more. It is and always will be a Chrysler Motors vehicle (Fiat Chrysler) now. RAM sound better, thats it.
RAM is a marketing word designed to entice buyers. Thats it. Could have called it a 'Potato Truck' just as easily, but 'Potato Truck don't inspire anyone to buy one. RAM does.
I live exactly 16 miles north of the Stickney Avenue main assembly plant so, like it or not, I'm immersed in Jeep / Fiat Chrysler stuff all the time. My pre retirement employer was 85% a Chrysler supplier.
I agree. Personally I've never cared for name 'Ram'. I liked Dodge as in Dodge trucks. Maybe it's me, probably is, but when I see a RAM truck, I still think Dodge truck. I guess it's my brain muscle memory after many decades of seeing a Dodge and referring to it as a Dodge.
Although being a Canuck, I do recall our '48 Fargo one ton pickup we had on the farm. It was one tough truck. Fargo really knew how to make a truck, back then. ;)
Then there was our '68 Mercury 3/4 ton pickup. We had the 300 cube inline Merc six, three on the tree transmission, etc.
Yup, the Fargo was a Dodge and the Mercury truck was a Ford. Just a marketing name used north of the U.S. border.
Even so, I have never cared for the name RAM, even though Dodge trucks had a ram hood ornament for many a year. Think Fargo had a globe as their hood ornament.
