December Sales Numbers Are In
Filling in for Rick since he typically issues this report. :W Perhaps he hauling wood and just didn't have time! :B And that excludes his truck. :W Link
Forum Discussion
lbrjet wrote:
The Ecoboost is a huge winner for Ford. Mind boggling that GM didn't at least match the technology with their new truck line. The sales numbers show GM's huge mistake. Ram has been slowly taking some of GM's clients for a few years straight now. A trend that will continue IMO. Innovation sells.
I'm curious how you know Ram has taken GM customers? Did you take a poll of who switched from GM to Ram when a new truck was sold?
Just because GM goes down a bit and Ram goes up a bit (any stat can mean anything you want) ... doesn't mean GM went to Ram.
GM buyers could have gone to Ford, and Ford buyers went to Ram ... OR, GM buyers went to Toyota, and a bunch kids right out of college bought Ram.
Lots of things make stats change - so, I'm wondering (seriously) if there is a way to measure which customers switched to a different manufacturer, and why they did it.
That could be a huge marketing (or engineering motivator) if a data company can actually get that data - Would not be surprised if the data is really available somehow ... every thing else seems to be.
