December Sales Numbers Are In
Filling in for Rick since he typically issues this report. :W Perhaps he hauling wood and just didn't have time! :B And that excludes his truck. :W Link
Forum Discussion
lbrjet wrote:monkey44 wrote:lbrjet wrote:
The Ecoboost is a huge winner for Ford. Mind boggling that GM didn't at least match the technology with their new truck line. The sales numbers show GM's huge mistake. Ram has been slowly taking some of GM's clients for a few years straight now. A trend that will continue IMO. Innovation sells.
I'm curious how you know Ram has taken GM customers? Did you take a poll of who switched from GM to Ram when a new truck was sold?
Just because GM goes down a bit and Ram goes up a bit (any stat can mean anything you want) ... doesn't mean GM went to Ram.
GM buyers could have gone to Ford, and Ford buyers went to Ram ... OR, GM buyers went to Toyota, and a bunch kids right out of college bought Ram.
Lots of things make stats change - so, I'm wondering (seriously) if there is a way to measure which customers switched to a different manufacturer, and why they did it.
That could be a huge marketing (or engineering motivator) if a data company can actually get that data - Would not be surprised if the data is really available somehow ... every thing else seems to be.
You are correct there is no way to know who is going to who. The only thing that is clear is Ram is increasing market share and GM is decreasing.
Yes, there are data companies that track vehicle registrations and new/renewals for vehicles. They are very willing to sell their data, and charge even more to allow you to advertise the results. The auto companies can and do track the conquest and loyalty.
As for the technology of a turbo engine, GM has the same and better fuel economy of a V8 without the turbo. The tow rating is close. The new V6 from GM is fantastic for the majority of truck owners, without the complexity of a turbo. I drove one for 4 months. I towed a variety of trailers, and know that the truck was capable. The daily fuel economy was better than I expected. I managed 21-22 mpg weekly. My previous V8 vehicles averaged 18. The truck got better fuel economy than the GMC Acadia with the 3.6 I am driving now.
We will see how warranty costs also impact Ford in the future.
