In the world of diesels, there's definitely a wide chasm between the capabilities of the ram Ed & any of the 3/4 tons in the field. In theory, this bridge could possibly be a hit, however, Titan has been at the bottom of the heap for so long I'll bet it will take more than a new engine to get the brand back on track. I think it would have had a much better chance with a Tundra skin wrapped around it & Toyota's refusal makes me a bit skeptical. Another question I have is projected mpg in the low 20's going to be enough incentive to pass over 250/2500 class from the big three?