Diesel Titan Info
Here is a little info video on the new Nissan Titan Diesel. The shape reminds me of the GM's. Just form looks I wish it was a little taller in the front (also like the GM's). And I think it will be...
Forum Discussion
ksss wrote:Why not? Why can't they call it a 1/2 ton? It's just a marketing facade. The DOT may classify/regulate trucks based on GVWR, but they don't regulate how a manufacturer markets their trucks.
There is no way Nissan or Toyota will be able to offer 500 plus foot pounds, and a payload capacity of 2k or higher and call it a .5 ton. Its not going to happen . . .
How much torque is necessary to classify (or market) a truck as a "3/4 ton" truck? Is it 400? 450? 500?
As for payload, some F150's with the Heavy Duty Payload package have a payload rating approaching 3000 lbs. Ford still calls them F150's, a "1/2 ton" truck.
Nissan and Toyota have a lot to lose if they market their Nissan or Toyota Cummins V8 as a "3/4 ton". Why? Because from a marketing perspective they'd be eaten alive by the Big 3. It would be called the wimpiest "3/4 ton" ever.
However, if Nissan & Toyota market their Cummins V8 trucks as "1/2 tons" or "Heavy-Duty 1/2 tons", they can more than likely brag about class-leading torque, massive payload, and class-leading tow capacity.
Is all this fair? Truthful? Maybe yes, maybe no. Like it or not, it's what marketing is all about.
