Diesel Titan Info
Here is a little info video on the new Nissan Titan Diesel. The shape reminds me of the GM's. Just form looks I wish it was a little taller in the front (also like the GM's). And I think it will be...
Forum Discussion
otrfun wrote:ksss wrote:Why not? Why can't they call it a 1/2 ton? It's just a marketing facade. The DOT may classify/regulate trucks based on GVWR, but they don't regulate how a manufacturer markets their trucks.
There is no way Nissan or Toyota will be able to offer 500 plus foot pounds, and a payload capacity of 2k or higher and call it a .5 ton. Its not going to happen . . .
How much torque is necessary to classify (or market) a truck as a "3/4 ton" truck? Is it 400? 450? 500?
As for payload, some F150's with the Heavy Duty Payload package have a payload rating approaching 3000 lbs. Ford still calls them F150's, a "1/2 ton" truck.
Nissan and Toyota have a lot to lose if they market their Nissan or Toyota Cummins V8 as a "3/4 ton". Why? Because from a marketing perspective they'd be eaten alive by the Big 3. It would be called the wimpiest "3/4 ton" ever.
However, if Nissan & Toyota market their Cummins V8 trucks as "1/2 tons" or "Heavy-Duty 1/2 tons", they can more than likely brag about class-leading torque, massive payload, and class-leading tow capacity.
Is all this fair? Truthful? Maybe yes, maybe no. Like it or not, it's what marketing is all about.
I am familiar with how marketing works. While I credit you with "outside of the box" thinking. I don't see it going to go down the you lay it out. If everyone followed your logic we would see one pickup a 350-3500 rebadged as a heavy half.
The hp/torque rating on the Cummins wouldn't give the Nissan marketing bragging rights in the HD market, however low to mid 20's mpg and 10-15K price tag under the big three combined with respectable towing capacity would.
The running gear to support the Cummins is going to take away from payload. Spring it too stiff and you lose the half ton ride. I don't see them coming anywhere close to 2K payload, maybe I will be wrong, looking forward to seeing the specs. Toyota offered the Tundra as heavy half, bigger brakes, big engine, poor mileage, cool commercials showing how powerful they are and look how many of those they sell and Nissan doesn't have the brand loyalty that Toyota enjoys.
