First quart of synthetic back in the 70's cost more than my hourly rate...ever since have only used synthetic. Careful on racing synthetic, as they do NOT have the additive package as street synthetic. As racing has them changing it way sooner that a street setup is expected to change oil
MPG only makes a difference on small displacement ICEs...larger has any gain lost in pumping losses
Personal preference is mainly in higher specifications. Higher film strength, higher temp range, higher shear strength (similar to film strength).
Also not into longer change intervals.
Cheap vs a mechanical issue/failure due to engine oil based whatever
Go with the best engine oil filters too