Do Brands Matter? (Keystone/Crossroads/Wildwood/Jayco)

For me brand means nothing. I prefer not to look up the reviews as many people normally only complain about something and don't write a review about something they truly like, myself included. I like to look at materials used and features that I like. I love the floor plans of Cyclone toy haulers but the outdated interiors drive me crazy. So I look at other brands and so forth. A good dealer within a reasonable distance is good as well.