Forum Discussion
RobertRyan
Sep 19, 2016Explorer
drittal wrote:Perrysburg Dodgeboy wrote:
That kinda makes you ask why are they buying engines when they have their own in house small diesel??? Must be they don't have any confidence in their baby diesels? Remember boys, that is what some of you say is why Chrysler buys engines from Cummins right? Looks like the crows are coming home to roost for some of you guys.
The difference now with Ram and cummins connection is Cummins has a long history of proven engine performance and reliability. Ram could switch to their in house Iveco 6.7l diesel that has a strong tie with cummins used in Europe but it doesn't has the history here and likely would cause a dip in sales until the Iveco diesel proves itself reliable and garners a positive reputaion, IF it can. IMO, the best Ram could do IF they want to switch is offer their Iveco with deep discounts alongside the Cummins and let them prove themselves as a an equal with less expense.
In the half ton market, non of the manufacturers have that kind of reputation to replace or compete against.
Ford or RAM really have/had nothing to lose by going with motors in the 150/1500 market with no history stateside. The same can't be said now with the history of Duramax and Cummins in the 2500/3500 segment. FORD went away from International/Navistar engines with the 6.7, but didn't drop the Powerstroke moniker.
Yes the IVECO is as reliable as the Cummins, but suffers non recognition in the US market, being basically the same engine. Most in the US will see the " Made by Fiat" label and steer clear of it.
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