Forum Discussion
jus2shy
Nov 22, 2014Explorer
OK, finally got home and was able to try the build app, looks like it's no longer beta for Ford. For comparison's sake, I built a Ford XLT 4x4 Crew cab with the 5.5 bed (some users remember I called this bed useless at one point). I built a RAM Bighorn 4x4 Crew cab with 5.5 bed Ecodiesel to match up against it.
Here's the tale of the tape:
Measure Ford RAM
base price $41,415 $41,315 (price includes destination charges)
builtPrice $46,790 $49,160 (price difference of $2,370 between the two)
The Ford was equipped with the following paid-for options:
2.7 Ecoboost
301A equipment Group $1400
Power Equipment Group $0
XLT Chrome/Sport appearance package $945
Trailer Tow Package $495
Power Sliding Rear Window $350
Fog Lamps $0
Manual Trailer Tow Mirrors $275
LED Spot Light (Required with Tow Mirrors on XLT) $175
Remote Start $195
3.73 locking axle ratio $570
Integrated Brake Controller $275
Kicker Subwoofer $695
Total options price: $5,375
The RAM was equipped with the following paid-for options:
Ecodiesel $4770
3.92 rear axle ratio $50
anti-spin differential $325
Block Heater $90
Remote Start $350
Comfort Group $395
Luxury Group $560
Rear Camera & Park Assist $595
Trailer Tow Mirrors and brake controller $410
9 amplified speakers and subwoofer $300
Total options price: $7,845
However, I took into account the standard features of both and tried to match them up as best as you can with differing manufacturers.
For Ford, I selected the 301A group as that's the more basic productivity instrument cluster (still tiny compared to RAM's 7.2" display) but this gives me my minimum leather wrapped steering wheel, power driver's seat, under seat storage in the back and a rear view camera. I had to option these items separately on the RAM.
For RAM, it already came standard with a rear sliding window, so I had to option that on the Ford.
For Ford, I optioned the Chrome appearance package, as that's basically what the Bighorn package is for RAM.
For some reason, Ford wouldn't let me option it with 20" chrome wheels to match what the RAM came with. Most likely due to the tow package or something along those lines (Gawd I hate these packaged deals).
However, I tried to make them as close as I could. A ton of people get hung up on the $4k mark-up on the ecodiesel. That figure is totally true when talking about the truck respective of its maker. But when comparing feature for feature across different makes, all makes have different "Standard" items and different packages. I basically built a lighter duty version of my current RAM that I own with both trucks and these are the results I got. So for those that aren't blindly loyal to any maker, I believe it would certainly be of great benefit to truly study the packages and weigh the pricing between the makes. This is one reason why I drive a RAM HD today. It turns out in my case (when I was HD truck shopping at the time) for what my wants and desires are in a truck, RAM came with the better deal. I'm sure in some cases Ford will have the better (like maybe when looking at Platinum vs. Laramie Longhorn or something like that or different priorities on certain options).
One thing that I think is killer on the F-150 though is those jewel-like LED headlights (too bad they're only on the higher end models). Lots of development went into making those lights and I think they're just awesome looking.
Here's the tale of the tape:
Measure Ford RAM
base price $41,415 $41,315 (price includes destination charges)
builtPrice $46,790 $49,160 (price difference of $2,370 between the two)
The Ford was equipped with the following paid-for options:
2.7 Ecoboost
301A equipment Group $1400
Power Equipment Group $0
XLT Chrome/Sport appearance package $945
Trailer Tow Package $495
Power Sliding Rear Window $350
Fog Lamps $0
Manual Trailer Tow Mirrors $275
LED Spot Light (Required with Tow Mirrors on XLT) $175
Remote Start $195
3.73 locking axle ratio $570
Integrated Brake Controller $275
Kicker Subwoofer $695
Total options price: $5,375
The RAM was equipped with the following paid-for options:
Ecodiesel $4770
3.92 rear axle ratio $50
anti-spin differential $325
Block Heater $90
Remote Start $350
Comfort Group $395
Luxury Group $560
Rear Camera & Park Assist $595
Trailer Tow Mirrors and brake controller $410
9 amplified speakers and subwoofer $300
Total options price: $7,845
However, I took into account the standard features of both and tried to match them up as best as you can with differing manufacturers.
For Ford, I selected the 301A group as that's the more basic productivity instrument cluster (still tiny compared to RAM's 7.2" display) but this gives me my minimum leather wrapped steering wheel, power driver's seat, under seat storage in the back and a rear view camera. I had to option these items separately on the RAM.
For RAM, it already came standard with a rear sliding window, so I had to option that on the Ford.
For Ford, I optioned the Chrome appearance package, as that's basically what the Bighorn package is for RAM.
For some reason, Ford wouldn't let me option it with 20" chrome wheels to match what the RAM came with. Most likely due to the tow package or something along those lines (Gawd I hate these packaged deals).
However, I tried to make them as close as I could. A ton of people get hung up on the $4k mark-up on the ecodiesel. That figure is totally true when talking about the truck respective of its maker. But when comparing feature for feature across different makes, all makes have different "Standard" items and different packages. I basically built a lighter duty version of my current RAM that I own with both trucks and these are the results I got. So for those that aren't blindly loyal to any maker, I believe it would certainly be of great benefit to truly study the packages and weigh the pricing between the makes. This is one reason why I drive a RAM HD today. It turns out in my case (when I was HD truck shopping at the time) for what my wants and desires are in a truck, RAM came with the better deal. I'm sure in some cases Ford will have the better (like maybe when looking at Platinum vs. Laramie Longhorn or something like that or different priorities on certain options).
One thing that I think is killer on the F-150 though is those jewel-like LED headlights (too bad they're only on the higher end models). Lots of development went into making those lights and I think they're just awesome looking.
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