mowingman wrote:
I stand corrected. After checking prices at 2 of the larger Dodge Ram dealers in our area, I found the premium for the Ecodiesel is not as much as I thought.
Half ton trucks that have identical equipment packages, are selling for only $8900 more, diesel vs. v8. One dealer has 159 half ton Rams in stock, so it was pretty easy to find identical trucks to compare.
These were not sticker prices, but negotiated selling prices, with no trade-in. Sticker prices show a larger premium, usually about $10,000 difference.
Maybe the higher prices here are due to the huge demand for diesel pickups in this area.
A co-worker of mine pretty much told me the same thing. Every dealer he went to were willing to give deeper discounts on the Hemi than the Ecodiesel. They were willing to come down an addition $2-3k while they only came down another $1k on the Ecodiesel and the Hemi also had more rebates.
I think it might be because there is no competition in the half ton market when it comes to the Ecodiesel so they are not willing to come down as much. If you want a diesel in a half ton, your only choice is the Ecodiesel. If you want a V8 or V6 gas engine half ton, then every make has one of those with similar performance numbers so they might have to sharpen their pencil a little more with those engines to compete.