So for the average ~non gearhead~ customer, the ED won't be cheap to buy or own.
Nothing surprising about that, just some firm numbers to make the point. Except the DEF robbery, that's a bit steeper than most will pay IMO. That's a lot of oil every 10K, and I'm sure it must have to meet one of the latest specs. Any time you bring DIY prices into the discussion, that's like comparing a tuned vehicle vs stock. It's 2 different discussions.
And anyone who thinks that good value is a non OEM oil filter when under warranty may as well realize that warranty will be an issue if a fluke failure occurs.