According to the big 3 that have actually done their research and invested their money into it about 5 percent of the half ton market will find it beneficial enough to plunk their money down on a half ton diesel. Shinerbocks personal issues with the truck won’t matter.
Recent inflated tax rates on diesel and inflated costs of diesel in general won’t help. Government interference aside Ram has shown an average take rate of greater than 5 percent for the first 4 years. For the 5 ish percent that drive lots of miles and only tow moderate loads it will be a hit. It will make the product line more complete. Nobody wants to give up sales to a competitor. The consumers who fit the nitch and want the benefits of this truck will be the winners. Seems simple to me for those not interested in it they should not buy it.
