Ford, GM and Chrysler cash in on posh pickups
......... Detroit is cashing in -- and not necessarily because of brands like Lincoln and Cadillac. Rather, it's because of high-end pickup truck and SUVs. The "luxe truck" phenomenon, dressed-up ...
Forum Discussion
N-Trouble wrote:
Been going on for years... Why is this "news"???
Yes, luxo trucks have been around. But it it a recent development that the luxo-trucks are now making up such a substantial proportion of overall profits.
It's great for them for now, but I worry that when the automotive ballon-loan bubble bursts, it's going to hurt the market segment pretty bad, and then the automakers will be begging for more bailouts.
Most folks buying trucks with heated butt massagers and 3 screen infotainment systems with 28 speakers sound systems are not buying them because they have more money to spend. They're just taking out extended-term loans because the salesperson "made their payment the same" which means more negative equity loans out there, undoubtedly being repackaged into investment securities which your (and my) retirement portfolio is buying into.
