Ford, GM and Chrysler cash in on posh pickups
......... Detroit is cashing in -- and not necessarily because of brands like Lincoln and Cadillac. Rather, it's because of high-end pickup truck and SUVs. The "luxe truck" phenomenon, dressed-up ...
Forum Discussion
carringb wrote:N-Trouble wrote:
Been going on for years... Why is this "news"???
Yes, luxo trucks have been around. But it it a recent development that the luxo-trucks are now making up such a substantial proportion of overall profits.
So the last 15 years is recent?
When Ford built my '98 F150 Lariat they had two facilities working 6 days a week, 3 shifts a day with mandatory OT just to keep up.
It's been going on a while.
