Like I said I don't know jack about buyin fords. I have been a Chevy guy since 82 and I had a really good family ran dealer that would deal. I was thinking minimum 80% but closer to 75% of sticker. Regretfully they sold out to a big city dealership.
I think some dealers just don't believe there are those of us that can write a check for these overpriced hay haulers. My first new truck was a 1972 Dodge 1/2 ton, 318, auto, & air 2400 & change out the door. Times have changed.
I admit I did buy 2 new Ford vans in 90 ( what soured me on fords ) thru a plan my hvac OEM had going. Worst 2 trucks I ever had in my fleet. In shop constantly and had to be towed also. Employees can't make you no $ sitting on the side of the road waiting on a wrecker.