Forum Discussion
valhalla360
Apr 29, 2022Navigator
Lantley wrote:
I see the potential for difficulty because Tesla has an entirely different sales and service model.
There is not a Tesla deaership on every corner. Tesla only does one thing EV! Can Ford or any legacy dealer keep up with it all?
EV and ICE under one roof.
An ICE mechanic may not be as proficeient with a volt meter and osciliscope as a EV mechanic.
It's an entire new world for legacy dealers.
Can you teach an old dog new tricks?
I'm not saying it can't be done. But starting from scratch is sometimes easier than trying to adapt!
Microsoft was able to manilpulate the computer in ways IBM never imagined. Google raised the bar on Microsoft.
Tesla has now re invented how to propel a car down the road.
Will the legacy car dealers figure it out?
Time will tell,but merely trying to mimick Tesla will not be enough to turn the big ships around.
A dealership in every town and an established brand should be a positive for legacy manufacturers.
Have you seen a modern car? Tons of electrical/electronic devices. Also, mechanics are constantly doing training. No reason to expect working on EVs will present a challenge...it's not like there was a pool or highly trained EV mechanics and Tesla snapped them up.
Based on some of the articles, Tesla went thru huge growing pains starting up because they didn't have the experience. If it wasn't for it being the pet project of an owner with deep pockets and a knack for milking govt money, they would have gone bankrupt years ago. The legacy companies doing EVs on a smaller scale and building up are much better suited.
Microsoft/IBM: MS didn't have any special knowledge. It was more of a marketing coup. IBM could easily have built their own DOS but wanted one now and simply paid for it. The mistake was they bought the use of MS-DOS but not full ownership rights. This allowed MS to sell it to anyone who wanted to assemble the hardware.
Google/Microsoft: They are powerhouses in two separate markets. MS still is dominant in PC operating systems and office programs. Google is dominant in internet and mobile device operating systems.
Tesla hasn't reinvented anything. EVs have been around for over a century. The technology isn't really that innovative but they have an owner with deep pockets who also is good at milking govt programs. The real question is will Tesla hold up when the big manufacturers take the market seriously.
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