Ford's Epic Gamble

I've used the online configurator and found that pricing has certainly climbed. There was much hemming and hawwing on here between Ford's new approach to light-weighting versus RAM's approach with the ecodiesel. I tried building as similar of a truck as I could between the two, but the RAM with ecodiesel keeps coming out cheaper than the Ford with 3.5 Ecoboost. Both trucks configured as crew cabs with 6.5' beds and 4x4 along with the best towing gear on Both. Aluminum certainly has had an effect on that pricing I believe. It will certainly be interesting to see how the EPA ratings finally play out as well. Ford is certainly taking a big risk seeing the sheer amount of capital sunken into their manufacturing facilities, but these are 1-time momentous changes, hopefully they can amortize those expenses and get the prices down on the trucks again.

And on a final note, my 2010 F-150 supercrew with 6.5' bed weighed 5,900 lbs curb.