GM Owner's Didn't Read the Motor Trend Report

v10superduty wrote:

BenK wrote:


PS...another laughable thing is that the Blue Oval sales are lumped
into one 'F series', while GM's is separated into several rows...if
you add all of those rows up...the sum usually surpasses or is neck
and neck with the others...

Guess the Blue Oval can then have Mercury's sales numbers added to up
it some more...

Ben, I know from reading your posts that you are a pretty intelligent fellow so you probably know what I am going to remind you of...:@
Where would you suggest Ford split their sales numbers to instead of "lumping" them all together??? They only have one line.
GM could easily just build all their trucks as either Chev OR GMC then they could lump them all together.
As far as your Mercury comment, that nameplates gone like Olds and Pontiac so nothing to add in. Ford's doing not bad with just the one "brand"

PS...
Up till 1968 Ford Motor Company had Mercury branded trucks in Canada.
I remember helping switch grill, tailgate, and side nameplates on a burgundy Mercury truck in the showroom to Ford brand as they made a last minute decision to kill the Mercury truck name.
The guy who bought it was watching and kinda pi$$ed that he couldn't get the Merc..
They DID NOT add the numbers together for sales reporting, was 2 columns just like the current GM so maybe that's why they did it?:B
Let they say F-Series was the best selling "nameplate/brand" (not manufacturer) of trucks.

I generally find myself in agreement with BenK. Some of the most knowledgeable, well thought out and well analyzed posts come from him.

Also agree with you V10...mostly.:D

BTW, my family's business back in 1968 had one, of the last Mercury pickups. We got it in March 1968 from a Merc dealer. It was a '68 M 250 with a 3 on the tree and a 300 I 6 cylinder. It was used as a work truck. Excellent truck.

Mercury trucks were last built, I think in March, 1968.

I do agree that the Ford vs Chev/GMC sales number have been an apples to oranges comparison....not a real accurate picture of the actual sales. Ford has used this simply as marketing tool...I would say an effective marketing tool for many years now.

Frankly, I don't know why anyone is brand loyal to any brand, of any product.

There's no real relationship going on between Ford or GM or Dodge or any firm and their customers...either en masse or individually.

A customer maybe a dyed in the wool avid fan of Ford, GM or Chrysler...but make no mistake...even if you have bought only Ford...only GM...only Mopar for the past 40 years, wear your brand loyal Ford...GM..Mopar pajamas to bed....as far as any firm is concerned...you're just a number, nothing else.

Sure they want you to continue buying their product...but that's as far as it goes. No more, no less. You're a customer....no matter even if you named your first born... .'Ford', wear only Chevy brand hats...or Hemi T shirts.

Kind of like being a fan of a football or hockey team. You're the source of big bucks for the team owner and the players. It's all about marketing and prying $$ from the fan or customer.

I'm not saying there is anything wrong with being a fan or loyal customer. I'm one on both counts.:D I just try not to delude myself...too much...that my relationship with the company/team in question...is nothing more than being part of the marketing plan...the part that pays the money.

Les