Forum Discussion
BigToe
Sep 12, 2013Explorer
Marketing-speak can be confusing...
What they are referring to is the 20" overall length difference between the Tahoe and the Suburban. Nothing new there.
But the way marketing-speak minces words, they can make what has been the norm for 20 years suddenly sound like it is "new". It is attention seeking. "Check it out. Our product is bigger, faster, longer. Come on down to your local dealer and see for yourself."
But as far as length, it is not that different at all. The wording works though... even on folks who have owned the Suburban for a long time.
While marketing-speak twists the mind into thinking the 80 year old Suburban nameplate got "stretched" 20 inches, they invoke the history (80 years) of the brand. Yet a closer look at that history shows that Suburban was "shrunk" into the 4 door Tahoe back in 1992, not the other way around. But "shrunk" doesn't sound as value added as "stretched."
A review of the overall lengths of previous generations of Suburbans made after WWII, ie, from the 1950's, 60's, 70's, and 80's confirms the fact that the Suburban has remained the same length more or less for the last almost 3/4 of a century.
BurbMan wrote:
"Interesting to see they stretched the length by 20"!!!"
What they are referring to is the 20" overall length difference between the Tahoe and the Suburban. Nothing new there.
But the way marketing-speak minces words, they can make what has been the norm for 20 years suddenly sound like it is "new". It is attention seeking. "Check it out. Our product is bigger, faster, longer. Come on down to your local dealer and see for yourself."
But as far as length, it is not that different at all. The wording works though... even on folks who have owned the Suburban for a long time.
While marketing-speak twists the mind into thinking the 80 year old Suburban nameplate got "stretched" 20 inches, they invoke the history (80 years) of the brand. Yet a closer look at that history shows that Suburban was "shrunk" into the 4 door Tahoe back in 1992, not the other way around. But "shrunk" doesn't sound as value added as "stretched."
A review of the overall lengths of previous generations of Suburbans made after WWII, ie, from the 1950's, 60's, 70's, and 80's confirms the fact that the Suburban has remained the same length more or less for the last almost 3/4 of a century.
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